As in homage to Gabrielle Bonheur ‘Coco’ Chanel, the French fashion house will be celebrating ‘The Year of Gabrielle’ with a new video series which stars Skateboard P himself. Pharrell Williams is the first make spokesperson to ever appear in a handbag ad for the brand.
The four-part video series, all directed by Creative Director Karl Lagerfeld, will be rolled out across April and will star Kristen Stewart, Cara Delevingne, Caroline de Maigret and Pharrell Williams. Karl envisioned the Gabrielle bag to be worn in ‘many different circumstances,’ implying that men too can use the famous style.
“When I first started wearing it I didn’t have anything in it. I was just so excited to have it. But now I use it to carry my phone, and — you know — essential personal things.” Pharrell said.