Contemporary global leather and accessories brand, Morin O owned by Morin Obaweya will be showcasing its designs at the upcoming Africa Fashion Week Nigeria.
We reached out to Morin to talk about her brand, designs, upcoming collection, AFWN and more.
Read the full interview below.
What is the Morin.O brand about?
Quality Leather Artistry For You”
Morin. O, is a contemporary global leather and accessories brand inspired by artistic innovation and ethnic designs that represents originality, quality and craftsmanship.
Founded by savvy contemporary African art collector and veteran Entrepreneur, Morin Obaweya, The Morin.O philosophy aims at showcasing timeless style, and originality created with utmost precision with positive values that shine through every aspect of their work.
The use of natural materials to produce the best quality leather products aid Morin.O’s aspiration towards creating outstanding value-priced handbags.
The brand’s tag line…”You. Leather. Artistry” reflects a genuine interest towards life that celebrates style in an effort to make its customers feel and look good.
The artisans in our workshop, are a mix from different parts of Africa and every product we make is driven by the latent African creativity and our passion for the medium and use of leather, precious stones, prints and accessories.
With headquarters in Nigeria, Morin.O, has a presence in Europe, and America, and our products are sold at exhibitions and high-end stores in Nigeria, Europe and America and via the company’s website. The company shares its values and brand essence with lovely and inspiring collections for Women and Men.
Above all, Morin.O, speaks timelessness in leather artistry aimed to accentuate you.
Leather as a medium of expression because of its versatility,form,function,pliability as well as potential longevity if cared for well.
What made you take fashion seriously to make a career out of it?
My passion and desire to express my innate artistic flair through the medium of leather.
How have you evolved over the years?
From an initial desire of expressing creativity through the medium of leather to a huge exposure to world trends and visibility of our product even on a global platform.
Have you ever showcased your designs outside Nigeria, If Yes, Where?
Yes at the Magic Fair in Los Angeles August 2014 and February 2015 under the auspices of the Nigerian Export Promotion Council As well as The Project Women’s Exhibition in Los Angeles in August 2015.
What is the inspiration behind your designs?
Artistic Innovation brought about by an abundance of my interactions with varied cultures,people and places in my travels and interactions.I get my inspirations from an eclectic fusion of life,colour,style and presence.
How do you feel showcasing your designs at the AFWN 2016?
I feel inspired and motivated to show a collection that hopefully will excite and inspire.
Any hint about your designs we expect to see at the AFWN 2016?
Color, form, innovative design.
How would you describe your brand and style?
Timeless,Classic and chic for the stylish and innovative individual.
What do you think about the Nigerian fashion industry and its transformation over the years?
It’s a growing industry set to blossom and put the country on the world map of Fashion.