Pharrell Williams featured in an unreleased video campaign by Chanel, and he is the first man ever to appear in a handbag ad for the French fashion brand. According to WWD, the brand’s creative director, Karl Lagerfeld, the Gabrielle bag can be rocked in ‘many different circumstances’ implying that men too can use the famous style.
In addition, it turns out that Pharrell has already been using the Gabrielle- he states, “When I first started wearing it I didn’t have anything in it. I was just so excited to have it. But now I use it to carry my phone, and — you know — essential personal things.”
Karl wants to make the Gabrielle the ultimate ‘It’ bag this season for everyone.