PUMA and its brand ambassador, The Weeknd, have unveiled the latest sneaker off their collaboration. Offered in olive, white, and gray hues to start, the understated high-top sneaker tagged ‘Parallel’ draws its inspiration from traditional military boots.
The Toronto singer talked about his collaboration with PUMA, the new sneaker and more in a new interview with Footwear News.
Read excerpts from the interview below.
How does your signature shoe fit in with your persona?
“I feel like the Puma shoe is a part of the ‘Starboy’ world. It’s the shoe Starboy would wear. We actually revealed we were first working with Puma in the ‘Starboy’ video. We’re already evolving in the next phase of our collaboration, so I’m gonna keep that a secret.”
When you’re choosing onstage kicks, what do you look for?
“It depends. The longer the set, the more comfortable and light it has to feel. If it’s short it doesn’t matter how it feels, so I can wear anything, sometimes even boots.”
Whom would you most like to see wear the shoe and why?
“To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it.”